‘Stuff White People Like’: The Moleskine Notebook

This pretty much gets things spot on (from the wickedly funny 'Stuff White People Like" website – nb I don't have a Moleskine notebook, but I do carry around a notebook and my Mac for reasons that I cannot fully explain.

Since all white people consider themselves to be “creative,” they
are constantly in need of products and accessories that will allow them
to capture their thoughts.  One of the more popular  products in recent
years has been the Moleskine notebook.

This particular type of notebook is very expensive and was quite
popular with writers and artists in the olden days.  Needless to say,
these are two properties that are highly coveted in the white
community.   In fact, it’s a good rule of thumb to know that white
people like anything that old writers and artists liked:  typewriters,
journals, suicide, heroin, and trains are just a few examples.

Much like virtually everything else that white people like, these
notebooks are considerably more expensive yet provide no additional
functionality over regular notebooks that cost a dollar.  Thankfully,
since white people only keep their most original and creative ideas in
the Moleskine, many of them will only be required to purchase one per

But the the growing popularity of these little journals, is not
without its own set of problems.  One of the strangest side effects has
been the puzzling situation whereby a white person will sit in an
independent coffee shop with a Moleskine notebook resting on top of a
Apple laptop.  You might wonder why they need so many devices to write
down thoughts?  Well, if a white person has a great idea, they write it
by hand, if they have a good idea, it goes into the computer.

Not only does this help them keep their thoughts organized, but it
serves as a signal to the other white people in the shop that the owner
of both instruments is truly creative.  It screams: “I’m not using my
computer to check email and read celebrity gossip, I’m using it to
create art.  Please ask me about it.”

So when you see a white person with one of these notebooks, you
should always ask them about what sort of projects they are working on
their free time.  But you should never ask to actually see the notebook
lest you ask the question “how are you going to make a novel out of
five phone numbers and a grocery list?”